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Affiliates
Turner Broadcasting
In
November 2001, the ILE embarked on a new challenge when it became the
local agent for Turner Broadcasting System Latin America Inc. (Turner),
provider of CNN, TNT, Cartoon Network, and other well-know programming.
Many
wonder how and why a small educational institution like the ILE becomes
an agent for a giant multinational corporation like Turner
Broadcasting. On the how, Dr. Hamilton puts it this way: "By thinking
outside the box and providing unorthodox solutions for unorthodox
problems from a unique Jamaican perspective!!!" The problem that we
know all too well is how to collect payments
for creative ideas, which we call "intellectual property," from people
who typically feel that these ideas should be shared freely. This is
why ILE as an educational institution took on the challenge of seeking
to educate the public about our legal rights and obligations with
respect to intellectual property in a global economy.
 The
ILE sees this challenge as not simply payments for foreign intellectual property rights but also
payments for our own local intellectual property rights embodied in our
music, the arts and other cultural products. Undertaking this challenge
is especially significant in the context of the modern trading
environment where breaches of our World Trade Organization (WTO) legal
obligations under the Trade-Related Intellectual Property Rights
(TRIPS) Agreement can lead to trade sanctions for Jamaica.
 Notwithstanding
this enormous challenge, ILE has "bitten the bullet" and has been
actively seeking to bring to the attention of the public, especially
cable operators and those in the hotel industry, the importance of
fulfilling their legal obligations with respect to Turner programming.
What
is the benefits that you can expect from this relationship:
- Increase your profits.
- Greater efficiency - quick response to
queries/technical problems.
- Save you money through legal advice.
- Public education - advising public on who are legal
Turner licensees -about the importance of IP and the need to pay for
cable.
- Lower cost of communicating with Turner.
- Help you to become industry leaders - by providing
regular updated information on new developments in the industry -
opportunities & threats.
- Evenhanded monitoring.
- Negotiate with Turner on your behalf to get the best
arrangements for you.
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